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Steve Foley, REALTOR® with Coldwell Banker Premier Realty

A Series from local REALTOR®, Steve Foley, on his unexpected career change and the benefits of owning his own business

Once you’ve made the decision to begin a new career, you need to learn the keys to maximizing your success and being able to maintain it. Since joining Coldwell Banker Premier Realty (CBPR), their support has made putting success into my own hands that much easier. Try these five easy tips to lay the foundation for a rewarding career and set yourself apart from the competition. 

  1. Create a plan for success

If you want to start your career on the best foot possible, you should create a business plan. In your business plan, you want to outline your goals, construct a value proposition, identify how you will discover new clients, and allocate time for skill development. Business planning is so vital in my industry that CBPR provides opportunities for agents to attend workshops, consult with their branch and sales managers for guidance and pair up amongst themselves to provide accountability. I recommend connecting with like-minded people in your industry and start a small mastermind group. 

  1. Practice makes perfect

Starting out in a new field might be daunting. Where do you begin? What do you say to captivate new customers? The solution is role-playing. Roleplaying daily allows you to learn scripts on what to say in various scenarios and helps you gain confidence. Conduct script practice each week, either in the mirror or with a partner, to help you nail every appointment.

  1. Get your systems in place

Creating a customer relationship management (CRM) program is critical for setting the groundwork for your company. Build your database or sphere of influence so you have a solid place to start when it’s time to make calls, prospect, and network. Use a CRM tool to manage this database of contacts so you can add your clientele to weekly and monthly email campaigns, keeping you at the forefront of their minds. 

  1. Know your market

One way to demonstrate your value is to become an expert in what is happening in your industry’s marketplace and how it affects your clients. I share CBPR’s monthly market update video as an added resources for my network not only to keep them informed but to position myself as a thought leader. 

  1. Build your social media presence

The way we do business is always evolving and having an internet presence is essential. One of the most effective methods to acquire and retain customers is through content marketing. Not only can you share product and market information, but you can share your personal knowledge and experiences to facilitate your client’s decision-making process. 

Like all jobs, hard work and patience are required as you work through the intricacies of managing your own business. If you use these steps, your path to long-term happiness and career success will be imminent. 

This article was contributed by Steve Foley of Coldwell Banker Premier Realty Lic. S.0192048 as part of a series of articles on changing careers. Equal Housing Opportunity. 

6 Ways to Find Your Passion

Steve Foley, REALTOR® with Coldwell Banker Premier Realty

A Series from local REALTOR®, Steve Foley, on his unexpected career change and the benefits of owning his own business.

 

Employees have had at least a year to examine their current work-life balance and career possibilities because of the pandemic, so making life-altering decisions like quitting your job has been difficult. Economists have dubbed it “The Great Resignation” since upwards of 40% of employees are considering quitting their employment. For many people wanting to pursue their passion, the time has arrived.

If you’ve given some thought to your professional path but aren’t sure which interest to pursue, then here are six ways to find your passion:

Look for High Points in Your Day

What constitutes a high point? High points are the most enjoyable or significant part of an experience or period of time. Maybe it’s a particular time you’ve set aside for yourself or it’s a meeting discussing a specific topic you follow; think of all the things you do in a day that truly spark joy. While many of these moments might occur at work, take into consideration the things you do outside the office. Once you’ve compiled a list, note where and with whom you have these high points; this will help you determine whether your passion is connected to your profession.

Pay Attention to What You Spend Your Time and Money On

Most individuals are extremely conscious of two things in our world: time and money. To help identify your passion, consider what you do with your money. Review bank statements and credit card transactions and contemplate any recurring spending trends. Are there hobbies, interests, or activities that you frequently return to? This will narrow down what you find worthwhile. Plus, the hobbies you’ve had for a long time are more likely to be a passion than a newfound interest. During my own recent career shift, I noticed I was devoting time into figuring out how to improve the lives of others and help them reach their goals.

Consider Topics You Love to Teach and Talk About with Others

Consider the conversations and interactions you have with others. What kinds of discussions do you have, and which ones do you like and contribute the most to? Your passions will be shown through subjects that make you particularly energetic or thrilled. For example, I’ve been surrounded by friends in the real estate business, and I’ve observed that these subjects (which were outside my previous professional function) piqued my attention. When the time came to search for new options, I felt that real estate was a viable option. Do you notice that when you have the opportunity to teach someone, do you prefer to teach the same thing or particular things?

Think About Your Strengths

You’ve probably been asked this question in interviews before, so you’re likely familiar with the language you use to demonstrate your value, but have you really considered where your talents lie? Identify your soft skills, which are skills that can be used to a wide range of professions and are more broad in nature, such as the ability to form connections with coworkers and clients. Then determine your hard talents, which are abilities that can be tested, related to a certain vocation, or acquired through education or on-the-job training. I immediately realized that my ability to build and cultivate connections, as well as my ability to provide great service, were valuable assets in real estate.

Take the Elements Apart

As you learn more about your interests and hobbies, dissect what you like about them. What makes you happy about these activities? Are you looking for a job that will offer you a sense of accomplishment and allow you to do more essential work? For example, you could find that educating homebuyers on how to free up equity in their homes is something you like doing.

Explore Career Paths

Now that you’ve narrowed down a few areas of interest, spend some time looking into occupations that fit that description. Use sites like Indeed or ZipRecruiter to look for employment. Reading through the various job descriptions may assist you in determining which responsibilities spark your interest. Or do you believe you’d be better suited to another type of role?

 

Pursuing your passion is a frequent motivation for people to change careers; in fact, it is one of the most common reasons. Finding a job that allows us to pursue a variety of hobbies provides for more pleasurable workdays, since we all want a sense of purpose and fulfillment of our inner desires.

 

This article was contributed by Steve Foley of Coldwell Banker Premier Realty Lic. S.0192048 as part of a series of articles on changing careers. Equal Housing Opportunity.

Changing Careers: From Hospitality to Real Estate

A Series from local REALTOR®, Steve Foley, on his unexpected career change and the benefits of owning his own business

It was September 2020 – several months into the global pandemic – and I saw the writing on the wall. The hospitality industry in Las Vegas had been severely impacted and my job that I proudly held for 21 years as a territory manager for Southern Glazer’s Wine and Spirits was being eliminated. Now what? Not having a back up plan, I had to reassess what was most important to me and identify my next steps. Being a UNLV graduate with decades of sales experience, I was certainly qualified for a great many positions. But this was my opportunity to break the mold and create something that was entirely my own.

A New Career Path

I had always been interested in a real estate career; having many friends in the business, there was a certain idealism in being an independent contractor and having unlimited income potential. However, there was never a good time for me to make such a fundamental change in my life until I was forced to do so. Given the opportunity to switch careers, what would you do?

I enrolled at Key Realty School and earned my real estate license in four weeks. Next, I needed to decide where I would hang my license and began interviewing brokerages. Having learned at Southern Glazers the importance of having a nationally-recognized brand behind you, I chose Coldwell Banker Premier Realty. This full-service brokerage is at the top of its game in training, coaching, technology, and marketing and it is backed by an iconic international brand. More than that, it has an incredible culture of innovation and collaboration that I didn’t find anywhere else. This is due to the spirited philosophy of its owners, Bob & Molly Hamrick, and a dedicated leadership team who are supportive and helpful.

Starting My Own Business

I also had to consider my skill set and determine if there were any parallels between my former role in wholesale/distribution and real estate. Luckily, there were quite a few such as providing excellent service, building and nurturing relationships, and being a trusted advisor to my clients. The only problem was that I didn’t have any clients yet.

To establish my new business, I began reaching out to all my contacts, personal and professional, to tell them about my new venture. I started making phone calls, sending text messages, and sending emails to everyone I knew – my former colleagues at Southern Glazer’s, my neighbors, my friends and family, my old acquaintances and former clients. The opportunity to reconnect with so many friends and colleagues while building my new business has been a cathartic and fulfilling experience especially after such a challenging year for so many in the hospitality industry.

I’m just getting started in this new career and in a short series of articles I will share my experiences of changing careers, starting over, and embracing my role as an entrepreneur and business owner.

If you want more information on a career in real estate, or if you have questions about buying or selling in today’s market, contact me at 702.210.2083 or visit my website at stevefoley.cbvegas.com.

This article was contributed by Steve Foley of Coldwell Banker Premier Realty Lic. S.0192048 as part of a series of articles on changing careers. Equal Housing Opportunity.

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